We are doers.

Years of experience. Loads of tools and methodologies. Lots of successful projects. Oh, and yes some failures too.

To DO we need to work the WHY before the WHAT – and always be certain of the HOW.

And so, we help you understand WHY you need to act by asking the right questions. Remember that your business exists in an everchanging world governed by external factors such as politics and cultures, innovative technologies and a dynamic marketplace and, of course, your customers’ needs and ideas. Some companies struggle to keep pace, others beat the market. Where do you need to be?

WHAT then is required to be in that sweet new position or to have those organisational capabilities enabling you to outperform others? Personae helps you develop and adjust the shape and content of your business. This may be the inner workings like the business or operating model, your process landscape or your tech capabilities. Or it may be your teams’ competencies, your products and services or the way you perform as leaders. Or all of the above.

​Now, understanding the WHY and knowing the WHAT leaves you with the task of getting it done. But going from blueprint to actual operations often leads to a road of failed initiatives or diluted objectives.

Personae is born out of a HOW reality. Getting the job done is about the content, the process, and the people – all three areas must be dealt with in a structured manner. We work at a leadership level using change methods and project & programme management techniques to drive the change. We engage all relevant organisational levels in the daily operation to make the change stick and ensure the effect in your business.